
For homeowners looking to avoid estate agent fees when selling their property, going the ‘For Sale By Owner’ (FSBO) route can save thousands. While it requires more work managing viewings and paperwork yourself, selling directly to buyers is a viable option in South East London’s housing market. The first step is pricing your property accurately based on recent sold prices in the local area. List it on online property portals like which allow FSBO ads. Optimise the listing with high-quality photos that showcase features and space well. Include all relevant details like number of bedrooms, bathrooms, parking and average utility costs. When fielding buyer inquiries, screen seriously and politely. Ask qualifying questions about their motivations, financing and timelines upfront to filter serious from speculative viewings. Accompany all appointments, but maintain a professional demeanor and allow space to view without interruption. For legal compliance, draw up sales particulars outlining the property’s title, fixtures and any works needed. Issue them along with a draft contract to serious buyers. Refer them to solicit their own property surveys, finances and legal counsel as part of due diligence before making an offer. Consider a lower negotiated fee for unrepresented buyers. Should an acceptable offer arrive, engage a solicitor solely for the conveyancing. They will handle all legal procedures including contracts, funds transfer at completion alongside any pre-sale measures like an Energy Performance Certificate to attract green buyers. With today’s digital connectivity, informed sellers can certainly compete their own homes. Savvy marketing and a smooth transaction process that treats buyers’ needs as priority will see properties happily sold this way. Just be prepared to invest more ‘face time’ and paperwork than using an agent.
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